Tea Lounge expanding to the Middle East

The region also has robust consumer culture, said Jonathan Spiel, owner of Tea Lounge in Brooklyn, N.Y., whose first franchised agreement will cover not the United States but Kuwait.

“It’s a very social culture, and going to malls and socializing is a big part of their day,” Spiel said. “Because of that, the malls there are unbelievable: Every brand you can think of is there, and the locals want to develop something unique and cool.”

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